This book examines the leadership strategies that made Disney great. According to the author, creative leadership leads to employee excellence, which leads to customer satisfaction, which leads to a strong business. The book offers many excellent Disney strategies, such as RAVE, which stands for respect, appreciate, and value everyone. Managers should treat their employees as they want them to treat customers. Managers should live their values, make their people their brand, eliminate hassles, learn the truth from their employees, create magic through training, and stay ahead of the pack.
Source: Creating Magic: Ten Common Sense Leadership Strategies From A Life At Disney. By Lee Cockerell, 2008, Doubleday, NY, ISBN: 978-0385523868.
