Today’s best managers know that telling stories is an important indicator of employee commitment to the organization. There are two primary purposes for telling stories in organizations: grounding and instruction. Employees tell stories to point out and clarify key values, called grounding. Employees tell stories about how things are done, called instruction. Organizational commitment means that employees have strong feelings about and identify with the goals and values of the organization. The more frequently that employees tell stories about the organization, the more strongly committed they tend to be about that organization, and the better able to withstand turbulence at work.
Source: McCarthy, J. F. 2008, April. Short stories at work: Storytelling as an indicator of organizational commitment. Group & Organization Management, 33, 163-193.
