This book examines tribes and how they need leaders. A tribe is a group of people who are connected to each other, who are connected to a leader, and who are connected to an idea. Tribes are all about faith, and belief about an idea and about a community. Lots of tribes now exist because of communication technology that connects the members. Tribes need leaders, so why don’t you lead one? Leaders of tribes help move shared interest to passion, provide tools for communication, and leverage the tribe to help it grow and gain new members.
Source: Tribes: Why You Need To Lead Us. By Seth Godin, 2008, Portfolio, NY, ISBN: 978-1-59184-233-0.
