Managers many believe that using one’s gut is just as effective as using one’s brain for making managerial decisions. Indeed, many movies and television shows portray a rebellious leader who uses only their gut intuition to determine a course of action. Today’s best managers know that intuition alone is not the best way to make decisions. The best way to make decisions is through a balanced blend of intuition, personal experiences, individual judgment, and thorough and careful analysis of reliable data.
Source: Clancy, K. J., & Krieg, P. C. 2008. Management myth #1: Your gut is not smarter than your head. Leadership Excellence, 25/4, p. 12.