Ask For It: How Women Can Use The Power Of Negotiation To Get What They Want.

Most women do not ask for what they want and pay the price as a result. This book tells women to ask for things that they want and offers information about how to do that. Pushing the boundaries can help women get what they want. When you ask for what you want, then you will change people’s perceptions of you, and then they will treat you differently than before. Everything is negotiable, but you have to know what you want. Set high targets and ask a lot. If you never hear the word “no,” then you are not asking enough.

Source: Ask For It: How Women Can Use The Power Of Negotiation To Get What They Want. By Linda Babcock and Sara Laschever, 2008, Bantam Books, ISBN: 978-0-553-38375-1.