Negotiating With Giants: Get What You Want Against The Odds.

This book examines how individuals can be as successful as major business players. The book explains how individuals can create power that helps them level the playing field with large companies that seem too large and too dominant to defeat. If you can’t beat them from the outside, then join their ranks and defeat them from the inside. Giants tend to stay away from the negotiating table, so you will have to find other ways to get in the door to get what you want. Giants rarely apologize. Don’t talk with just one person in a large organization, who may disappear.

Source: Negotiating With Giants: Get What You Want Against The Odds. By Peter D. Johnston, 2008, Negotiation Press, Cambridge, MA, ISBN: 978-0-9809421-0-1