The Five Most Important Questions You Will Ever Ask Your Organization.

This book explores five important questions to ask yourself if you want to transform your organization. A transformation means to move from where you are now to where you want to be. The five questions ask you to define your mission, customers, customer values, your results, and your plan. Your mission should be short enough to fit on a t-shirt. The mission should reflect your opportunities, competences, and commitment. Everyone in your organization should know your mission. The mission drives your goals, then your objectives, then your action steps, then your budget, then your appraisal process, which then drives your mission.

Source: The Five Most Important Questions You Will Ever Ask Your Organization. By Peter F. Drucker, Jim Collins, Philip Kotler, James Kouzes, Judith Rodin, V. Kasturi Rangan, and Frances Hesselbein, 2008, Jossey-Bass, San Francisco, CA, ISBN: 978-0-470-22756-5.